ethos
= (a Greek term) the set of beliefs, values, or ideals that characterize a particular group, culture, or individual
Examples
The coach wanted to let all the players know the ethos of perseverance and teamwork.
The school's ethos emphasizes respect, integrity, and lifelong learning, creating a positive environment for students.
The company's ethos revolves around sustainability and ethical practices, influencing its decision-making and product offerings.
Some synonyms for "ethos":
Character
Spirit
Values
Principles
Culture
Beliefs
Ideology
Nature
Philosophy
Attitude
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